OVERWHELMING SUCCESS OF BADLANDS APPROACH CAMOUFLAGE LEADS TO CREATION AND RELEASE OF NEW BADLANDS APPROACH FX PATTERN

West Jordan, UT – Never known to “take it easy,” Badlands is ready to release the second pattern in the Badlands Approach camouflage series, dubbed Approach FX, along with an entire new apparel line for 2018. Designed using a hardwood color palette that features Badlands Adaptive Coloration Technology, Approach FX is extremely effective concealment for Midwest or Eastern hunting as well as the Western or Southern hunter.

Not content to merely add a new pattern option to the already robust Badlands lineup, an entire new apparel collection will accompany the launch of the Approach FX camouflage pattern. The 2018 apparel lineup in Approach FX will include:

•     Six base layer/mid-layer pieces
•     Eight outer layer jackets ranging from fleece to fully waterproof pieces
•     Four outer layer pants including silent fleece and waterproof pieces
•     Two glove options in Approach FX camouflage
•     Multiple accessories including neck gaiters and multiple hat options

In addition to the more than twenty new apparel pieces, the majority of Badlands packs and binocular cases will now be available in either Approach or Approach FX camouflage.

“With the new Approach FX line, we really listened to our customers about what pieces were missing in our lineup,” said Badlands Sales Manager Dominick Murphy. He continued, “We knew the whitetail hunter was looking for a new color palette as well as features such as completely silent clothing, tree stand safety harness ports in the jackets and an overall warm and comfortable lineup. We feel like we checked off every box with the new camo pattern and product offering.”

Badlands Approach FX packs are available now with the new apparel line coming in June/July of 2018.

Now in its 25th year, Badlands continues to focus on exceptional quality, continuing innovation, unmatched performance and as always, the only unconditional lifetime warranty in the industry.

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For more information about this event, products in the Badlands line, or general inquiries, please contact Blake VanTussenbrook at 1.800.386.7839 or [email protected]