ATA 2024: Better Late Than Never

January has flown by and priorities have shifted multiple times. It occurred to me this week that I have not shared anything from the Archery Trade Association show! So many great things happened and I was able to talk to many manufacturers about new products launching this year.

Most of what I will share will be in images of the products and a brief description. I may know more than I share, but that is due to being asked not to go into too much detail right now. That being said, this will be a post loaded with photos.

The entrance to the Show from our hotel room.

Phil and Jake Kepple of 4 Arrows Outdoors surround me and Aaron Ritter (LIMB-itless Outdoors and the A3G Initiative).

The people. The people are who I love to catch up with at ATA!

While the Show was indeed smaller, the value in relationships was at the forefront. Quality men and women of the archery industry showing their love and camaraderie.

Hunting Day Coffee provided wonderful hot, brown, caffeinated liquid every day, all day of the Show.

The coffee from Hunting Day was on point! They worked their tails off making sure we were all caffeinated throughout the Show. Let me tell you, the coffee was so good! I have some Spear Hunter brewing right now!

You really had to be at the Badlands booth to see the line of people waiting to get Badlands tats. Plus, the GT Approach pattern was a big draw for those who love to hunt swamp and dark timber. Trust me, it’ll be something you add to your gear list this year.

Flex-Fletch showcased the Silent Knight vanes and the new LIT nocks. The thumb button on the nocks works great!

Yes, I did shoot some bows while I was there. To be honest, the only bow that I truly enjoyed shooting was the Obsession BONE. It was smooth, no hump, quiet and fast. It was the only bow I was impressed with.

XOP made adjustments to the Invader platform that saddle hunters will approve of. Plus, they have some new seats and a camera arm that I am stoked to try out!

After walking the floor multiple times, I kept adding things to my list of products I’d love to try out.

Irish Setter boots came out with an impressive looking sole for their VAPRTREK series. It’s solid , lightweight and I hope to test them out this year.

There were far more products I looked at and people I had conversations with that were incredibly fruitful.

Chubbs and Sprocket stopped at the HHA USA booth to model the Badlands vests. Mine is extra small.

The 2024 ATA Show was a great success in so many ways. Seeing friends, swapping stories and laughing made the three days fly by. The Target the Heart prayer breakfast was amazing and I am blessed to have met some incredible Christian men who were unafraid to share their testimonies. The A3G Initiative has shown that the industry cares about those who need help and they stand by those making it happen. If you want to hear more in-depth discussion about the Archery Trade Association Show, listen to Episode 37 of the Sprocket & Chubbs Outdoor Podcast. It’s an odoriferous episode full of detailed information!

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